What the Company Is

CapNow is a business financing broker and marketplace that helps companies find funding from a network of financing partners. Rather than acting as a direct lender in every case, CapNow works with businesses to understand their funding needs and connect them with suitable lenders and financing providers. Its goal is to make business funding easier by offering multiple financing options through a single application process.

Background and Scale

CapNow was founded in 2022 by former Wall Street executives who wanted to improve access to business financing for small and medium-sized companies. According to the company, it has helped 2,847 businesses secure financing and has facilitated approximately $487 million in funding. The company also states that its leadership team brings 12 years of industry experience to its financing network.

Business Model

CapNow operates as a financing marketplace that connects businesses with lenders offering a range of funding products. Instead of providing every loan directly, the company matches applicants with financing partners based on their business profile, funding needs, and eligibility.

The process is designed to be straightforward. A business owner submits an online application with basic information about the company and the amount of funding needed. CapNow reviews the application, evaluates the business's financial situation, and identifies funding options from its network of lending partners. If approved, the customer receives one or more financing offers and can choose the option that best fits their needs.

CapNow offers access to several funding products, including business term loans, working capital, revenue-based financing, equipment financing, lines of credit, real estate financing, and invoice factoring. The company also provides additional business services such as credit card processing and credit repair.

Like many financing brokers, CapNow earns revenue by receiving commissions or referral fees from funding partners when a financing transaction is successfully completed, while also providing guidance throughout the application and approval process.

Who It Helps

CapNow serves small and medium-sized businesses across a wide range of industries that need access to business capital.

• Improve cash flow during slow periods
• Purchase equipment or vehicles
• Finance business expansion
• Cover working capital needs
• Buy inventory
• Invest in commercial real estate
• Refinance or replace existing business debt
• Access funding when traditional bank financing may not be available